Running two businesses can feel like a juggling act, especially when the economy is as unpredictable as it has been.
Most days after the dog park, you will see me designing and sewing in the mornings and the afternoons at the same desk, in front of the MacBook! I started Clothes By Portia, a dog clothing brand, as a passion project where every piece is lovingly designed and crafted by me in my home office. However, with the world's recent economic struggles, luxury items like bespoke dog wear aren't exactly flying off the shelves. Despite the challenges, I'm keeping my passion alive through another creative endeavour with Pretty in Pink Digital, allowing me to pivot and support other small businesses.
Reviving Pretty In Pink Digital With Rocketspark
Two years ago I broke my tibia and fibula while out walking Portia ( yes I know, extremely painful and inconvenient). I already had a chronic pain condition in my right leg so it decided to travel to the other side after the break! It was hard to concentrate on creating for other people when I was struggling myself. Fast forward to the end of 2024 when I received an email from a new member of the team at Rocketspark asking how I was, I felt it was time to revive the business.
Starting again with Pretty in Pink Digital felt refreshing. With fantastic support from Rocketspark, I have relaunched my web design services, ready to help small businesses discover their unique voice online. My approach is collaborative; I spend time understanding my clients’ visions to create designs that connect with their audience effectively. This thoughtful process not only brings their ideas to life but also enhances their online visibility tremendously. Whether it’s crafting the right visuals or refining a brand story, I am here to help every step of the way.
Inspiration Through Resilience And Creativity
Creating opportunities out of challenges has been a theme in my journey. As I balance between designing for dogs and developing sleek websites, I find joy in each unique project that comes my way. At Pretty in Pink Digital, nestled in the charming town of Lincoln, New Zealand, I've been crafting engaging web designs. My work involves not only weaving together the practical elements of design and branding but also adding a touch of fun, blending them seamlessly with professionalism, all the time being supervised by Portia.
Whether I'm brainstorming with you over a decaf iced latte to capture your brand's voice or selecting colours that make your website pop, my aim is always to reflect your vision in a way that resonates with your audience. For me, listening is where the magic begins. It allows me to truly understand your needs and transform them into a digital reality that stands out yet remains true to your brand's essence. Working in both industries has taught me the importance of detail and understanding, and I bring that knowledge to every project. I invite you to explore a creative journey with me, where your ideas come to life in a warm, friendly, and slightly cheeky atmosphere.
Looking Forward To Future Success
In conclusion, working with two different ventures has taught me that with determination and the right support, growth is achievable even amidst uncertainty. I hope that the lessons I've learned along the way inspire other small business owners to persevere and seek the tailored support they need. Collaboration can drive success, and at Pretty In Pink Digital, I'm here to ensure your business's unique essence stands out in the digital world. Let's embark on this journey together towards future success—one design at a time.
